prima integrated marketing isn’t just another below-the-line ad agency. It’s a place where research, creativity and technology combine under one roof to create advertising that really works.
primaplus strategises, designs, writes and creates innovative solutions
primainteractive harnesses the social power of digital media to engage any audience
primadata delivers data – and invaluable insights
approach
Well, we’re not into the hit-and-miss.
We listen to our clients and we listen to their customers.
Our marketing approach is always a strategic one.
We develop targeted solutions and creative concepts that work independently of channels.
Then we implement creatively across all relevant media.
Finally, we test and measure and deliver accountable results that answer specific brand objectives.
history
Prima Integrated Marketing has existed for 20 years – and throughout that time, we’ve consistently been passionate about accountable marketing and connecting our clients with their customer base.
We have always focussed on delivering measurable campaigns to our clients through our understanding of their business challenges, insightful strategy development, killer creative, appropriate technology and a thorough understanding of the power of data.
Prima was one of the first agencies operating in the CRM space, the first and only agency to have an associated database and fulfilment company devoted entirely to managing the databases and other resources that underpin CRM marketing initiatives.
Our strength in the Interactive arena can be traced back to our specialised roots in the Direct Marketing discipline — and with the understanding that relevance and supplying value is key.
We have always subscribed to the mantra of Consumer Guided Marketing and we view technology as an enabler rather than an end in itself — which is why our years of experience are exceptionally relevant in the digital age.
philosophy
We believe in ideas that talk meaningfully to our consumers. Messages driven by real needs and wants – designed, written and delivered in a way that makes our target market sit up and take note. Creative ideas driven by strategy allow us to deliver the right kind of answers to any clients’ problem.
services
- Strategy
- Creative
- Production
- Project management
philosophy
primainteractive is about harnessing the immersive and social nature of digital to create engaging communication for the consumer. We believe the future of marketing is in understanding how a brand’s value proposition is translated into an interactive experience.
services
- Websites
- Mobisites
- Blogs
- SEO
- Mobile Marketing
- eCRM
- Social Media (incl. Online Reputation Management)
- Online Video
- Application Development
- Offline Installations
philosophy
primadata provides the database marketing solutions that underpin our strategic approach. Our databases enhance our clients’ marketing productivity through more effective acquisition, retention and development of their customers – and deliver the kind of results our clients can measure.
services
- Database Design, Development & Management
- Data Analysis
- List & Data Broking
- Fulfilment
- E-Comms Transmission (incl. Bulk email & SMS)
- Web Development
contact
info@primaintegrated.co.za
Address
Dunkley House, 32 Barnet Street, Gardens, Cape Town
Google maps
Switchboard
Tel: +27 21 468 4000
Fax: +27 21 468 4010
| Peter Farrell
Managing Director Tel: +27 021 468 4001 Mobile: +27 83 226 8740 peter@primaplus.co.za |
Keith Lindsay
New Business Director Tel: +27 21 468 4004 Mobile: 083 275 5761 keith@primaplus.co.za |